Outreach is available for visibility experiments only.
Connect Gmail first
Before you can send email, connect a sender account:- Go to Settings → Integrations → Outreach Email
- Click Connect Gmail
- Optionally set a Sender name — used in generated emails and as the From name. Leave it blank to derive the name from the email address. You can also edit the name on a connected account and click Save name.
- Optionally set a Client tagline for this organization. Fill template uses it in the draft; if you leave it empty, the template keeps
[Client tagline]for you to replace. Click Save tagline. - Optionally set a Default connected account
Hub tabs
On the Outreach hub you can switch between:- Experiments — pick a visibility experiment to manage its outreach
- Outbox — sent outreach emails across experiments
- Inbox — replies across experiments
Inbox threads
Click a reply in Inbox to open that conversation on its own page. You can reload the page and return to the same thread. On each row, set the thread to Active, Inactive, or Done. Use the status filter (All, Active, Inactive, Done) to show only matching conversations. Use Mark as read on an inbox row or the open thread to clear new replies. After a thread is read, Mark as unread puts it back so you can return to it later.Run outreach for an experiment
1
Open an experiment
From the Experiments tab, select a visibility experiment.
2
Sync prospects
Click Sync to discover listicle opportunities from experiment citations. Use Add prospect if you want to add one manually.
3
Find contacts
For each prospect, use Find to discover contacts with AI, or Add / Manage contacts manually.
4
Draft the email
Click Write or Edit in the Email column.Choose how to draft the email: Generate from article, Write custom message, or Fill template. Use the
[contact_name] token in the body when you want personalization.When you generate from the article, choose Generate as to pick which connected mailbox the draft should use. The sender name in the draft comes from that mailbox. You can generate again after changing the mailbox.Fill template inserts the XLR8 listicle template immediately, with sender name, company, and article already filled in. It uses the Client tagline from Outreach Email settings, or [Client tagline] if you have not saved one.5
Send
Click Send, choose the Gmail account under Send from, and set the follow-up schedule.Optionally turn on CC recipients to copy teammates (from your organization or another address) on the initial email and all automatic follow-ups.Follow-ups support up to 2 additional emails after 1–14 working days (weekends skipped).
6
Track status
Monitor prospect statuses: Pending, Sending, Sent, Follow-up sent, Reply received, Failed, or Inactive.
CC after sending
After outreach is scheduled or sent, you can still change CC recipients from prospect Details or the conversation thread. People you add are copied on the next follow-up or reply; a reply you send now includes them. When you reply, turn on Include last message if you want that reply to quote the previous email — useful when you CC someone mid-thread so they have context.Filters and summary chips
On the per-experiment outreach table you can:- Search by domain or article
- Sort by relevance, recently added, recently cited, most cited, or most competitors
- Filter by min score, status, and assignee
- Toggle Show inactive
Excluded domains
In the experiment Settings modal, use the Outreach tab to exclude domains from prospect sync when you do not want those publishers contacted.Related
Visibility experiments
Run the visibility experiments that feed outreach prospects.
Settings
Connect a mailbox and set the sender name and client tagline under Outreach Email.
Content generation
Create listicles and guides that improve your citation footprint.