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Content generation produces structured, AEO-optimized content tailored to a query you want to rank for in AI-powered search. XLR8.ai generates the content as a set of discrete sections, each scored for semantic alignment with your target query. You can edit, reorder, add, or delete sections before publishing.

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Generate a new piece of content

Navigate to Content → Content Generation, then click Create New Content Action.
1

Choose a content type

Select the content type that best matches the format you want to produce:
The content type shapes the structure of the generated output. Choose the type that matches what AI models are most likely to cite for your target query.
2

Enter your target query

In the Content Topic / Query field, enter the exact query you want this content to rank for — for example, best project management software for remote teams or how to reduce customer churn with AI.This query is used throughout generation to focus the content and calculate section scores. Use the same phrasing your target audience would type into an AI assistant.
3

Enter company name and domain

Enter your Company Name and Company Domain (e.g., example.com). XLR8.ai uses these to personalize the content and position your brand within the generated output.
If you’ve saved your company details in Settings, they are pre-filled automatically.
4

Add a content title

Enter a Content Title — the headline that will appear at the top of the generated piece. This becomes the H1 of your content and is factored into AEO scoring.
5

Optionally add competitors and context

Two optional fields let you guide the output:Competitors (available for listicle and competitor_comparison types): Add competitor brand names by typing each name and pressing Enter or ,. XLR8.ai incorporates these into the comparison structure.Additional context: Paste in brand voice, product names, target audience details, or any other preferences that should shape the content — for example:
Brand voice: Friendly and authoritative. Products: AI-powered analytics suite. Target audience: Marketing leaders at B2B SaaS companies.
If you have generated content before, a Previous additional context control appears above the text field. Use it to reuse context from an earlier piece:
  • Leave it on Add new context to type fresh instructions.
  • Open the list to pick a previous context (shown with title, date, query, and a short preview).
  • When you have more than five saved contexts, search by title, query, or text.
  • Use the preview (eye) icon to read the full context, then click Use this context.
The control is hidden when there are no reusable previous contexts.
Some older saved contexts already include a brand guide. Those items show a Legacy context includes its original brand guide notice. If you reuse one, your current brand-guide selections are not added again.
6

Choose an LLM model

Select the LLM you want to use for generation. The content form currently offers:
  • GPT-5.1
  • GPT-5.4
  • Claude Opus 4.7
  • Claude Sonnet 4.5
  • Claude Sonnet 4.6
  • Gemini 3 Flash Preview
  • Gemini 3.1 Pro Preview
  • Grok 4
  • Grok 4.20
Different models have different strengths. If you are generating content targeting a specific AI audience, consider generating with that family of models to better match its citation patterns.
7

Generate and review sections

Click Generate Content. XLR8.ai sends your inputs to the selected LLM and returns the content as a set of scored sections. Generation typically takes 15–60 seconds depending on content type and model.Once complete, you are taken to the content detail view where you can review, edit, and manage each section.

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Working with sections

Generated content is structured as a series of sections, each with a name, body text, and a section score. Sections map to the logical parts of your content — introduction, key points, comparisons, conclusions, and so on.

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Understanding section scores

Each section displays a score between 0 and 1 representing its cosine similarity to your target query:
  • 0.7–1.0 — Strong alignment. The section is directly relevant to the query and likely to be cited.
  • 0.4–0.69 — Moderate alignment. The section supports the piece but may need tightening.
  • 0.0–0.39 — Low alignment. Consider rewriting or removing the section.
Scores update automatically when you edit a section’s content, giving you live feedback as you refine the text.
Focus your editing on structurally important sections with low scores — the introduction, primary claims, and conclusion. Sections that score low and are non-essential are good candidates for deletion.

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Editing sections

Click into any section’s text area to edit it inline. Your changes are saved automatically. The score recalculates after you finish editing.

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Adding sections

Use the insert control between any two sections to add a new section at that position. You can also append a section at the end of the document. New sections start with a score of 0 and recalculate once you add content.

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Reordering sections

Drag sections into a new order using the drag handle on the left side of each section card. Reordering does not affect individual section scores.

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Deleting sections

Click the delete icon on any section to remove it permanently. You cannot undo a section deletion, so review before removing.
Deleting a section is permanent. If you want to keep the content for reference, copy the text before deleting.

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Metadata description

The first section of your content includes a metadata description field. This is the meta description that gets published alongside your content when you push it to Webflow. Keep it concise (under 160 characters) and include your target query keywords.

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Brand guidelines

If your organization has configured Organization Brand Guidelines in Settings, content generation can include them by default. You can also toggle brand guideline inclusion on the generation form. Approved AI Brand Learnings from comment threads further steer future content.

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Comments and review

On the content detail view, the Comments sidebar lists comment and suggestion threads on the generated piece.
  • Filter by type (Comments, Suggestions, or All types) and status (Open, Resolved, or All).
  • Select a thread to reply, Resolve it, or Reopen it.
  • Pending suggestions also offer Accept and Reject.
  • When the status filter is Open, click Resolve All to resolve every open thread at once. Confirm the prompt before the action runs; thread actions are disabled while bulk resolve is in progress.
  • Check the threads you want to reuse, then click Add to brand learnings. The button shows how many threads are selected. Threads already saved as a brand learning cannot be selected again.
  • Saved threads show a status badge under the title: Pending, In learnings, or Dismissed.
Selected threads become AI Brand Learnings in Settings for review. Threads that are already saved or not reusable are skipped.

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Download and export

From the content editor, click the download button to export the full piece as Markdown, HTML, or PDF. The PDF uses your current section text — including any optimized versions you selected — and saves a letter-sized file named after the content title.

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After generating: publish

Once you are satisfied with your sections, publish from the content toolbar to: The first publish defaults to a draft. Turn on Publish immediately if you want the item live right away, or use Publish Draft later from the toolbar. After the first Webflow publish, XLR8.ai tracks whether your local content has changed since the last sync.

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Viewing your content library

All generated content is accessible from Content → Content Generation. The library shows:
  • Content title and a short preview from the first section
  • Content type and the exact LLM version used (for example, Claude Opus 4.7)
  • Creation date
  • Webflow publish status (if connected)
Click any row to open the full content editor.

Content optimization

Rewrite existing content for better AEO alignment instead of generating from scratch.

Webflow integration

Publish generated content directly to your Webflow CMS.

WordPress integration

Publish posts or pages to connected WordPress sites.

Videos

Turn a script or content piece into an explainer video.