> ## Documentation Index
> Fetch the complete documentation index at: https://docs.tryxlr8.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Reporting

> Connect Google Search Console and Analytics, upload monthly first-touch surveys, and review search, traffic, and attribution in one place.

**Reporting** brings live Google Search Console and Google Analytics data together with monthly first-touch survey uploads. Use it to see search performance, site traffic, and how people say they found you.

This is separate from [Analytics](/analytics/overview), which compares experiment executions over time.

Navigate to **Reporting → Reporting** in the sidebar.

***

## Reporting vs Analytics

|          | Reporting                                                 | Analytics                                   |
| -------- | --------------------------------------------------------- | ------------------------------------------- |
| Data     | Search Console, Google Analytics, and survey CSVs         | Experiment executions over time             |
| Best for | Search performance, site traffic, and first-touch sources | Visibility and sentiment trends across runs |
| Location | **Reporting → Reporting**                                 | **Reporting → Analytics**                   |

***

## Connect Google

One Google connection covers both Search Console and Analytics properties.

<Steps>
  <Step title="Start the connection">
    Click **Connect Google** and complete Google authorization for the account that owns your properties.
  </Step>

  <Step title="Choose properties">
    Select a **Search Console** property and an **Analytics** property. The connector shows **Connected** once both are selected.
  </Step>

  <Step title="Refresh data">
    Charts load for the selected properties. Use **Refresh** to pull the latest data.
  </Step>
</Steps>

If authorization is cancelled or expires, start **Connect Google** again. Connection errors appear at the top of the page and in place of charts, so a failed source does not look like zero traffic.

Use **Disconnect** on the Google Data API card to remove the connector. **Show** / **Hide** next to Search Console or Analytics hides that source's charts without disconnecting.

***

## Filters

After Google is connected, use the **Filters** bar and click **Apply filters**. **Reset** returns to the defaults.

**Date range**

* **Last X days** — Last 7, 28, or 90 days (default **Last 28 days**)
* **Custom range** — pick a start and end date (the latest available day is yesterday)

**Search Console**

* **Device** — All devices, Desktop, Mobile, or Tablet
* **Search type** — Web (default), Image, Video, News, Discover, or Google News
* **Country** — optional three-letter code (for example, `usa`)

**Analytics**

* **Channel** — all channels, or a default channel group such as Organic Search or Direct

***

## Search Console

When Search Console charts are visible, Reporting shows:

* **Clicks**, **Impressions**, **CTR** (clicks / impressions), and **Avg position** (impression-weighted)
* **Search clicks & impressions** — daily performance
* **CTR & average position** — the position axis is inverted (lower is better)
* **Top queries** and **Top pages** — ranked by clicks (lists start with a preview; use **Show all** to expand)
* **Device split** — clicks vs impressions
* **Top countries** — by clicks

***

## Google Analytics

When Analytics charts are visible, Reporting shows:

* **Sessions** and **Users**
* **Site traffic over time** — sessions and users
* **Traffic by channel** — default channel group
* **Top landing pages** — by sessions, with users and engagement rate
* **Source / medium** — sessions by source and medium
* **Bounce rate over time**

***

## Unified page performance

When both Search Console and Analytics charts are visible, **Unified page performance** joins Search Console pages and Analytics landing pages by path. Multiple Search Console URLs for the same path are grouped.

If there are no exact path matches in the selected range, the table explains that no pages could be joined.

***

## Primary attribution

**Primary attribution** is monthly survey data — typically “how did you hear about us” responses. It does not require the Google connection.

<Steps>
  <Step title="Open Manage data">
    On the Primary attribution card, click **Manage data**. If you have no uploads yet, you can also click **Upload CSV**.
  </Step>

  <Step title="Pick a month">
    Choose the calendar month the file belongs to. Uploading the same month again replaces that month's data.
  </Step>

  <Step title="Upload a CSV">
    Required columns are **Answer** (the source) and **Count**. A **Share** column is optional and ignored. Use **Download sample CSV** for the format, then drop a file or click to browse.
  </Step>
</Steps>

Uploaded months appear in the dialog with the file name and response count. You can delete a month from that list.

When data is present, Reporting shows:

* **Total responses**, **Months uploaded**, and **Distinct sources**
* **Responses by source** — source trends month over month
* **Responses by month** — one dataset per calendar month

Use **Show** / **Hide** on the Primary attribution card to hide these charts without deleting uploads.

***

## Related

<CardGroup cols={2}>
  <Card title="Analytics" icon="chart-line" href="/analytics/overview">
    Compare experiment executions over time — a different view from this page.
  </Card>

  <Card title="Indexing" icon="magnifying-glass" href="/indexing/overview">
    Submit URLs to Google Search Console and Bing Webmaster.
  </Card>

  <Card title="Settings" icon="gear" href="/integrations/settings">
    Company profile and other third-party integrations.
  </Card>

  <Card title="Experiments" icon="flask" href="/experiments/overview">
    Track AI visibility and sentiment across models.
  </Card>
</CardGroup>